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The World Health Organization (WHO) recently highlighted that traditional medicine is practised in 88% of its member-states (170 out of 194 countries). For billions, especially in low- and middle-income countries, it remains the primary mode of healthcare due to accessibility and affordability.
India’s AYUSH transformation and the global acceptance of traditional medicine reflect a shift from reactive treatment to preventive and holistic health systems, with implications for sustainable development, biodiversity, and global diplomacy.

Key Issues and Arguments

1. Expansion of Global Traditional Medicine Market

  • Expected to reach $583 billion by 2025 (10-20% growth rate).
  • Examples: China ($122.4 billion), Australia ($3.97 billion), India ($43.4 billion).
  • India’s AYUSH sector has grown nearly eight-fold in a decade, showing its economic and health significance.

2. India’s Ayurveda Transformation

  • Over 92,000 AYUSH micro, small, and medium enterprises operational.
  • Export value: $1.54 billion to over 150 countries.
  • National Survey (2022-23): 95% rural, 96% urban coverage, Ayurveda is the preferred system for preventive & rejuvenation care.

3. Scientific Validation & Global Expansion

  • Institutions: All India Institute of Ayurveda, National Institute of Ayurveda, Central Council for Research in Ayurvedic Sciences.
  • Over 25 bilateral agreements, 52 institutional partnerships, 34 information cells abroad.
  • Establishment of WHO Global Traditional Medicine Centre in India signals India’s global leadership in Ayurveda.

4. Technological Integration

  • WHO highlights AI, big data, and predictive care models for Ayurveda.
  • Digital tools strengthen clinical validation, standardisation, and credibility in modern science.

5. Philosophical & Ethical Dimensions

  • Ayurveda’s core principle: balance between body-mind, humans-nature, and consumption-conservation.
  • Extends to veterinary & plant health, biodiversity, and climate sustainability.
  • Promotes wellness, not just treatment – preventive, inclusive, sustainable healthcare.

Policy Gaps Identified

AreaGaps
ResearchNeed more global-level scientific studies & peer-reviewed publications.
RegulationLack of uniform quality & safety standards in herbal products.
IntegrationStill peripheral in mainstream public health systems.
AwarenessLimited consumer knowledge outside India.
SustainabilityOverharvesting threatens biodiversity.

Suggestions for the Way Forward

  1. Mainstreaming in Healthcare – Integrate AYUSH with modern healthcare at primary, secondary, and tertiary levels.
  2. Global Leadership – Use Ayurveda as a soft power tool through diplomatic and cultural promotion.
  3. Scientific Rigor – Expand AI-based clinical trials, data validation, and standardisation of AYUSH practices.
  4. Sustainability – Promote biodiversity conservation alongside herbal medicine growth.
  5. Education & Awareness – Include Ayurveda-based preventive health in curricula (school & medical).

Conclusion


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